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Blancpain up to two centuries of family business management in 1932 at New Year period. After the death of Frederic Emile
Blancpain, because of their daughter Berthe Nellie has no intention to join in watchmaking, so Frederic Emile's relationship with the two partners Benedict Betty Fiechter and Andre Leal the following year acquired Blancpain watch factory. In view of the Blancpain family members are no longer in charge of the enterprise, according to the law at that time, the two partners must be re-named company. To this end, they voice the isobaric word Villeret "Rayville" The Blancpain watch factory was renamed "Rayville S.A., succ. De Blancpain". Although the company name change, the watch factory's image and brand attributes are still preserved. The supremacy of the 1950s, Betty Fiechter Blancpain has served as president. After that, she and nephew Jean-Jacques Fiechter with management, for enterprises to bring new momentum.
One of the most brilliant achievements Blancpain devaluation in 1953 launched Fifty Fathoms watch. This watch is the French navy should Nageurs de Combat Elite Forces diving requirements of the system, when they need a deep-sea mission wearable reliable watch, Robert Bob Maloubier captain and co-founder Claude Riffaud diving forces lieutenant so this project entrusted to the courage to accept the challenge of Blancpain CEO Jean-Jacques Fiechter. Fifty Fathoms watch as Cousteau worn by officers and other celebrities, has become the benchmark for the diving watch. Three years later, Blancpain launched the world's smallest circular was equipped with self-winding movement Ladybird watch, glory.
Acquired by the Swiss watch industry companies
In the late 1950s, Rayville-Blancpain watch factory produce more than 100,000 pieces of watch every year. In order to cope with the rising demand, added the Swiss watch industry watch factory Corp. and the Omega, Tissot, Lemania brands to keep pace. In 1971, the annual production capacity of over 220,000 pieces of watch factory watch.